To understand how well your sales funnel is performing you need to measure and track these essential content metrics.
Why? Because sales and marketing content is the driving force for your revenue.
If your sales funnel is the engine for lead generation and new customer conversion, then content is your fuel.
Without effective content, your sales funnel will not function.
But only 34% of businesses measure their sales content for effectiveness and impact.
That needs to change. Because when businesses do focus on the value of their sales content, they see a 50% increase in sales quota attainment.
More sales reps closing more deals.
So which content metrics should you be focusing on? We’ve put together this comprehensive guide.